My Page: "Why I Sign: Inspire Others"
My Mission: Why I Sign is a page to encourage people to learn sign language by seeing the impact learning has made for others. We hope to see an increase in people who sign and increase understanding of deaf culture and the life of those who communicate using sign language.
Personas:
Nathan, 36, is the manager at a bank and recently had deaf customers come in. They were able to communicate through writing and the customers reading his lips, but he realizes that he can have greater customer service and make a big impact for some of his customers if he learns to sign.
Joy, 71, is slowly losing her ability to speak after suffering a stroke. She is getting increasingly frustrated with trying to speak, so she wants to learn other ways to communicate. Her arms and hands are a little bit shaky, but she can use them so she decides she would benefit from learning sign language.
Ashley, 25 and married, just gave birth to her first baby. After her baby fails the hearing test multiple times, she must come to terms with raising a deaf child. They don't know anyone deaf and aren't sure where to begin. The page connects her with people who can help her learn to sign so she can teach her child to sign.
Plan:
Share stories that are sent to the page
Post short video tutorials on signing once a week
Visit the ASL classes at Dixie to reach those who can help promote
Run a contest involving likes for swag such as ASL jewelry and t-shirts