Monday, December 5, 2016

My Campaign

I don't think my campaign failed, but it wasn't wildly successful either. Coming up with original content proved a lot more difficult than I thought it would be, so many of my posts were sharing links and sharing other Facebook posts. I did begin my page with a personal post about why I was beginning the page and that did receive a lot of positive feedback. I shared it on my personal page as well and encouraged my friends to go like the page. Some more friends shared that or commented with names of friends they thought would be interested. I hit the thirty likes I needed very quickly, but getting likes over the course of the next few months was difficult.

One way I saw success was through receiving contact from the other side of the country. A woman back east sent me her story about signing and I was able to share that along with a video on my page. That was when I felt like my page might actually be making a difference.






I had some goals set at the beginning of the semester including posting tutorials once a week. I ended up not posting that many tutorials and I definitely think my page suffered from that. I became worried about balancing original content with the many links I wanted to share and never quite reached that balance I had wanted.




I did learn that posts involving personal stories or something about me, myself, were a lot more successful. The last post I did was a video taken of me and my mom. I was signing a little bit and we were showing how my mom had learned a few signs herself. That post received a lot of positive feedback and was viewed way more than the posts prior to it. 


In discussing my goals, I did talk to some of the students in the ASL classes here at Dixie, but I did not get any follow through from them in regards to sending content to the page. I thought that would be a big source for my posts, but it turned out to be extremely disappointing. My last goal was to have a contest involving likes in order to win some ASL gear. I planted the seeds by sharing some of this gear and the Etsy pages I planned to order it from on the page. When it received disappointing feedback I decided it would be illogical to continue with the contest idea.

Overall, I'm happy I created this page because I know it broke up the negative news feeds that many of us encounter every day. My page would have been more successful had I stopped second guessing myself and posted more often.